Ecomadarsh

Situation

  • Adarsh, an independent e-commerce specialist for Amazon, recognized an opportunity to support India's business-minded individuals who were less familiar with Amazon's platform.

  • With Amazon still emerging in India, many independent sellers and drop-shippers lacked advanced technological knowledge and faced language barriers.

  • Covid was a time when many people were looking to make money online.

  • Adarsh, running a successful Amazon business, aimed to extend his expertise by helping these entrepreneurs learn and leverage Amazon effectively.

  • Developed Social Media Strategy: Orchestrated a digital marketing strategy for Ecomadarsh, focusing on Instagram and Facebook to reach and educate target audiences.

  • Content Creation: Designed and implemented a content strategy, including engaging posts, Instagram stories, and personal updates to enhance Adarsh’s influencer appeal. Crafted posts with optimized images and captions, conducted hashtag research to maximize engagement, and read up on Amazon to ensure content accuracy and relevance.

  • Managed Advertising Campaigns: Executed and optimized targeted social media ads and PPC campaigns, driving traffic and lead generation.

  • Content Calendar Management: Created and maintained a social media content calendar to ensure strategic and consistent posting across platforms.

  • Email Marketing: Designed and sent reminder emails for the webinar, managing all email marketing efforts to increase attendee participation.

  • Lead Generation and Engagement: Created a sign-up link and landing page for a free Amazon webinar, resulting in significant lead generation and user engagement. Personally answered hundreds of DMs and followed up with participants before and after the webinar.

Result

  • Increased Engagement: Achieved a 40% increase in social media interactions and a 60% boost in website traffic through well-executed social media campaigns.

  • High Lead Conversion: The free Amazon webinar attracted over 200 attendees, with a 35% conversion rate to Ecomadarsh's tutorial course, significantly increasing course enrollments.

  • Sustained Growth: The social media account grew from 0 to 10,000 followers and continued to thrive at 11,000 followers, reflecting the successful execution of the social media strategy and content marketing efforts.

My Role

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