Size Zero Cafe Bistro
The Situation
Size Zero Cafe Bistro started in the very own backyard of my university and rapidly expanded to six branches.
Became a hotspot for university students and young adults.
Gained substantial popularity through innovative social media campaigns.
My Role
Competitive Research: Conducted in-depth research on 10 key competitors, providing insights that informed our digital marketing strategies and helped us stay ahead in the market.
Shaped Social Media Presence: Developed a cohesive brand identity by implementing a color scheme of grey, yellow, and black. Created and managed social media calendars to ensure timely and strategic posting across platforms. Designed Instagram posts, stories, highlight covers, and WhatsApp statuses to create a visually appealing and consistent brand image.
Content Creation: Crafted engaging content for Instagram, Facebook, Snapchat, and WhatsApp, capturing the cafe’s essence and driving audience interaction.
Managed Advertising: Executed and optimized PPC campaigns and social media ads, achieving a 30% increase in click-through rates and a 20% boost in engagement.
User-Generated Content: Promoted and utilized user-generated content, increasing community engagement by 40% and enhancing authenticity.
Influencer Outreach: Coordinated with 15 food bloggers and influencers, managing collaborations and organizing photoshoots to showcase new dishes.
New Menu Launches: Assisted in the strategic rollout of new menu items, effectively promoting them through Instagram stories and other digital channels.
Hands-On Experience: Gained practical experience by supporting a variety of marketing activities, including budget management, campaign management, and content strategy.
Result
Enhanced Brand Cohesion: Successfully introduced the grey, yellow, and black color scheme, achieving visual consistency across Instagram posts, stories, highlight covers, and WhatsApp statuses.
Increased Engagement: Boosted online visibility and user interaction by 25% through well-managed PPC campaigns and targeted social media ads.
Strengthened Market Position: Contributed to solidifying the cafe’s reputation as a leading city spot, increasing customer interest by 30% and fostering greater loyalty through effective digital marketing strategies.
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